Learn About Me

I’ve been a MENA face to watch, named among the Top 20 Planners Worldwide by The Drum and MENA Planner of the Year by the B&W Report (twice). I’ve judged at every single advertising award show in the world including the best of the best at Cannes Lions, One Show, Clio, WARC, and Effies and sat on the Global Advisory Board of some. My opinions have been featured in Forbes, Campaign Middle East, and Communicate magazine among others. I’ve taught an innovation class at the best advertising school in the world and ran more than 100 workshops across 14 countries in 5 continents. But my single biggest achievement remains getting Sir Martin Sorrell to disagree with me in one of my workshops. You get the idea.

But titles and trophies? They’re not why I show up. For me, creativity is the last frontier—the untamed edge where machines can’t compete, algorithms can’t predict, and rules don’t apply. It’s about taking risks, making noise, and turning bold ideas into something that actually matters.

Today, I lead the charge for Google in the region at the intersection of data, creativity, and Google AI, transforming how MENA’s top brands and agencies innovate. His mission: to give the region an unfair advantage on the global stage—turning bold ideas into industry benchmarks and ensuring the world has no choice but to take notice.

Now, I want you, your people, your org and your brand to get the same.